Digital Marketing is an ever-evolving industry. As time changes, it is important to keep updating and innovating to stay current on trends. 2024 brought Artificial Intelligence to the forefront, driving massive hysteria for some and cheers from others. New social media platforms emerged to compete with the ones riddled with widespread disdain.
As we step into 2025, here’s what you need to know about digital marketing in 2025.
It is no news that Elon Musk has been an extremely controversial figure in 2024. Ever since he took over Twitter and rebranded it as X, many users feel that the platform is not as it used to be. In fact, many advertisers are withdrawing their presence on X, due to fears of its content and reliability.
However, when one falls, others take their place. To fill the void left by X, Instagram started Threads, a new platform which functions similarly to X. An app named Bluesky which was developed by former Twitter CEO, Jack Dorsey, saw a resurgence post-2024 United States presidential election. As of 2024, Bluesky has 25 million users.
While influencers offer enough exposure, companies using them risk appearing vain, shallow and out-of-touch, it is important to get feedback from customers to ensure reliability and increase sales.
Similarly, attracting the right kind of talent can only be done when one generates content by the employee rather than the employer. This guarantees transparency when it comes to the company’s work culture.
It’s no secret that users widely distrust AI. AI content usually generates widespread mockery and disdain from users, and you risk alienating your audience. People are also figuring out ways to spot content created by AI. So, it’s important to use AI but add something by yourself to ensure time management and audience engagement.
Live videos make it difficult to mask falsities and misinformation, and as a result, they increase trust. In 2025, you need to find ways to incorporate live videos on your digital marketing sphere, it could be live demonstrations of your product’s functions, activities or events.
We warned you about relying too much on AI. However, as we progress, AI is becoming more and more unavoidable. Google itself has started their own AI search engine. So maybe making content 100% of AI is unadvisable, but drawing inspiration or gathering information is certainly something you must do in 2025. Think of AI as your friend, who you go to solve all your problems, and you will find AI to be a useful ally rather than a suspicious antagonist.
Digital PR, or Digital Public Relations, is a marketing strategy that helps brands increase their online presence and visibility. It is a combination of search engine optimization (SEO), content marketing, influencer marketing, and social media. It’s basically traditional PR but done in tech-savvy ways like online reviews, live customer interactions, influencer marketing or links to expert recommendations.
Brands like IKEA & Sephora have already started using AR to view furniture and apply makeup on your face. It is predicted by many, that more companies will jump ship on AR in the near future. Real estate companies can offer virtual tours of their properties, fashion brands can show live try-ons in VR spaces and entertainment enterprises can offer limitless and out-of-the-world experiences with it.
Reels, Shorts, TikTok, whatever you may call it are the new emerging forces when it comes to shaping the minds of people. Use engaging and attractive texts, graphics or sound designs to make content that is digestible and engaging. Tools like InShort and Canva are extremely helpful in creating good-quality videos.
In 2025, staying ahead in digital marketing means embracing innovation, adapting to new platforms, and balancing technology with authenticity to connect with your audience effectively. SkyPath Digital wishes that your digital sphere sees a boost in 2025 and will be there to offer you help of any kind when it comes to digital marketing.