PPC a.k.a Pay Per Click Advertising is an effective way to increase your website traffic. You pay for every click and the success of any Pay Per Click Campaign depends on High Relevant Click-Through-Rate.
This will increase your Quality Score on Google which will lower the Cost-Per-Click and improve your Ad position. In total, it will maximize your
ROI [Return on Investment]
Furthermore, pay-per-click marketing not only works for any specific kind of business, but its presence is ubiquitous, whether you’re looking it through an e-commerce website to sell or to promote any products, to build your brand awareness, to generate leads which will drive your service and also to increase traffic.